It allows us to:
- Obtain a national brand recognised by the Ministry
- Communicate on a recognised and rewarded approach
- Reinforce the image of the Tourist Information Office as a tourism professional with tourist service providers
- Position the Tourist Information Office as a quality reference with its partners
- Improve contact between the region and its visitors
- Strengthen the network of Tourist Information Offices
 
The Serre Chevalier Vallée Briançon Tourist Information Office, with its QUALITE TOURISM label, is committed to:
- The quality of the welcome
- The comfort of the offices
- Information and communication
- The competence of the staff
- The valorisation of local resources
- Customer satisfaction