Serre Chevalier & Briançon press kit
Key figures, news, milestones, current projects...
This press kit opens with a simple promise: an "XXL-scale" winter in Serre Chevalier Briançon.
The destination asserts what makes it unique — one of the largest ski areas in Europe, a valley genuinely inhabited by four communes living to the rhythm of the mountains, UNESCO World Heritage status, and authentic villages. The ambition on display goes beyond simply selling skiing: it's about offering a complete mountain experience, where the quality of the skiing is matched by a genuine quality of life.
The 2026/2027 winter season continues along this path, with new accommodation options, ongoing investment in the ski area, a packed sports and cultural programme, and ambassador athletes carrying the valley's colours beyond its borders.
Finally, this press kit sets out a broader horizon: the Alpes 2030 Winter Olympic and Paralympic Games, with freestyle events hosted in Serre Chevalier and the future Olympic Village in Briançon. A milestone that goes beyond the sporting event itself, telling the story of a territory building its legacy today, for the benefit of both residents and visitors.