When major brands join forces with an exceptional destination
Serre Chevalier Vallée Briançon, with its breathtaking panoramas and wide range of activities, has established itself as one of the top tourist destinations in the French Alps. This success is based not only on its natural riches and heritage, but also on strategic partnerships with prestigious brands.
These collaborations enhance the valley's appeal, while offering visitors unique experiences that live up to the standards of the associated brands.
Paris La Défense Arena
Sport and Culture in Synergy
The partnership between Serre Chevalier Vallée Briançon and Paris La Défense Arena, one of Europe's largest concert and sports venues, is an example of synergy between sport, culture and tourism.
Through this collaboration, Serre Chevalier Vallée Briançon benefits from increased visibility with the general public, particularly during major events such as concerts and rugby matches.
It also reaches an urban audience looking for a change of scenery, reinforcing the idea that Serre Chevalier Vallée Briançon is the ideal destination to recharge your batteries after the hustle and bustle of the big cities.
Dynastar: Performance in the mountains
Dynastar, an iconic name in the world of skiing, is one of Serre Chevalier's main partners. Thanks to this partnership, winter sports enthusiasts can benefit from the latest innovations in ski equipment. Dynastar, with its skis designed for precision and performance, perfectly embodies the spirit of adventure and excellence that reigns on the slopes of Serre Chevalier. This collaboration also makes it possible to organize special events, equipment tests and introductory workshops for skiers of all levels.
Haglöfs : Confidence in the mountains
Haglöfs, the Swedish brand renowned for its outdoor gear, has found Serre Chevalier an ideal playground. Whether for summer hiking, climbing or winter expeditions, Haglöfs provides clothing and equipment that can withstand the most extreme conditions. This partnership is a real promise of comfort and safety for all those wishing to explore the great outdoors of Serre Chevalier, whether on the steep trails of the Ecrins National Park or the snow-covered heights in the middle of winter.
Haribo: A Touch of Sweetness for Families
Haribo, the famous confectionery brand, brings a touch of sweetness to Serre Chevalier Vallée. This partnership illustrates the importance given to families, one of the resort's priority targets. Thanks to this collaboration, young and old alike can enjoy fun, gourmet activities, with events specially designed for families, often featuring Haribo sweets. These moments of conviviality reinforce the warm and welcoming aspect of the resort.
Cairn: Protective equipment you can trust
Cairn, a specialist in helmets and protective gear for winter and outdoor sports, is a key partner in ensuring the safety and comfort of adventurers at Serre Chevalier. Thanks to this collaboration, visitors can benefit from the very best in protective equipment, from ski helmets and goggles to protective gear for mountain activities. Cairn embodies robustness and advanced technology, adding value to the experience of thrill-seekers while ensuring their safety on and off the slopes.
Strategic partnerships at the heart of development
They embody a shared vision of tourism and adventure, where innovation, quality and the customer experience are central concerns. Each brand brings its own expertise and know-how, whether in sports equipment, leisure activities or events, enabling Serre Chevalier Vallée Briançon to stand out as a modern destination in tune with major market trends.
Conclusion: An Enriched Experience thanks to Partners
Thanks to these strategic alliances, Serre Chevalier Vallée Briançon offers much more than a classic mountain holiday. Visitors benefit from the best facilities, exclusive events and unique experiences, all supported by renowned brands. Whether you're a skier, a hiker or just a nature lover, you'll find something to make your stay even more memorable.
These partnerships enable Serre Chevalier Vallée Briançon to maintain its appeal while offering high-quality experiences to its visitors, all year round.